![]() $1,000 coupons for Priceline Hotel Express Deals – available for travel anywhere – only accessible during the gameĪnd many more, all designed to get travelers to their happy places at happier prices. Sample deals include deep discounts to top destinations above and beyond Priceline’s typical up-to-60% savings on hotels, flights and rental cars, such as: Fans can engage with built-in interactive props in the brand’s digital ads to access the exclusive offers. The first of over $5 million of hidden travel deals goes live at kickoff and additional savings unlock during halftime. Under Kaley’s leadership, they prevail against the everyday grind and discover that, with Priceline, affordable travel is always within reach. Kaley Cuoco – beloved “The Big Bang Theory” and “The Flight Attendant” actress and Priceline’s brand ambassador of over a decade – returns, this time as an in-office ringleader cajoling her co-workers to take their dream vacations. ![]() Each “mini-episode” reveals hidden deals totaling over $5 million in travel savings. ![]() ‘Go To Your Happy Price’ combines comedic storytelling and a newly-scored theme song with interactive shoppable technology to create an entertaining and, ultimately, bookable travel world. ![]() The campaign makes its broadcast debut in a pre-game spot just before kickoff on Sunday, February 12. Priceline, the iconic online travel agency famous for 25 years of negotiating amazing deals and rewriting the rules of travel, is launching a new brand campaign built on the promise of getting you to your happy place at your happy price. ![]()
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